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Positioning II
market & museum

HO|Berlin – a realized anti-thesis to the art museum as we know it

We have founded, converted and operated HO|Berlin for several years as art gallery and exhibition hall. HO was created by redefining and reconstructing an outdated and unlettable 'HO' supermarket from GDR-times.

HO|Berlin represents a contemporary museum typology which is in strong demand. It was not designed along maximum safety objectives of the established art scene but along minimum housing requirements for a wide and varied non-elite scene of artists designers & makers.

Spacial flexibility of the ex-supermarket for a diverse mix of art and event formats is in stark contrast to highly specialized, inflexible and technically over-orchestrated public museum buildings. Due to the simple and in-expensive fit-out standard it was even possible to paint, change or even destroy parts in HO|Berlin and repair at low cost afterwards.

HO|Berlin is seen as anti-thesis to public museums which - planned and build in long-term processes at tremendous costs – consist of optimally climatized security areas which are unflexible and expensive in operation.


Position & property
Positioning: independent exhibition space

Architecture & urbanism
Conversion into public assembly, building permit, contracting, construction supervision

Lifetime & re-structuring
Business plan art gallery, operations, letting, curated events, public relations